Winning Jobs Narrative Media Briefing

Rural people are working people. 70% of rural residents are working class (non-college), compared to 57% in urban areas. Working people are very concerned about economic issues that impact their everyday lives, especially costs and inflation. RDI helped spearhead the ambitious Winning Jobs Narrative (WJN) project to identify a core economic narrative that resonates with working people across race and geography. Executive Director Sarah Jaynes recently participated in a briefing for media and advocates about the WJN in this election.