"A new poll from the Rural Democracy Initiative showed likely voters from rural areas of the state are up for grabs." That's according to a recent story from Beaver County Radio in Western Pennsylvania, where the push to connect with rural voters ahead of the November election is heating up.

Informed by RDI's research, the Beaver County story highlights findings that might surprise some Pennsylvanians. For example, the story notes, rural voters tend toward economic populism, and they overwhelmingly resist government interference in private decisions like abortion.

Beaver County's coverage provides a snapshot of the myriad media coverage generated by the RDI poll, reaching hundreds of thousands of readers and listeners in Pennsylvania alone, not to mention across other states with sizable rural populations. This attention demonstrates our capacity to shift the narrative around rural voters too often considered a mere cultural monolith.